Our journey into Marketing Automation grew out of necessity. Popular platforms on the internet are too expensive if you want full-featured marketing and excellent return on your investment.
QuixTec (https://www.quixtec.com) found Mautic, a free open source Marketing Automation software. As our marketing paid off we realized that other companies could also benefit by having all the marketing bells and whistles starting with the lowest cost plan.
We started BettaWerks to help other companies get all the Marketing Automation features thousands of dollars less than the popular brands.