TARGET AND ATTRACT

Along with SEO, you can drive more organic visitors to your site and generate interactions. Know which pages of your site they visit to learn about their interests in your company.

Use dynamic web content to build personalized messages that customer remember and feel good about. For instance, present a popup message using their name with a special limited offer. Or present a survey asking for a rating or feedback and in return provide downloadable industry news or a useful guide to your product or service and success stories.

Let your imagination run wild, our product keeps up!

CONVERT MORE LEADS

Know who’s interested in your programs, products and services. Create engaging content that is personalized to build loyalty. Use targeted marketing strategies based on real time customer data instead of guessing what they want and need.

Produce campaigns that prospects will engage with and re-engage non-responsive contacts in order to maintain interest in your company. Each tool and concept you master generates additional sales opportunities.

Learn yearly sales cycles, modify your marketing strategy on the fly and harmonize marketing efforts to maximize efficiency.

INCREASE CROSS-SELLING

As your marketing skills improve, you will begin to recognize purchase trends over time. Make recommendations based upon buying trends of your other customers.

Amazon attributes as much as 35 percent of sales to cross-selling to “Customers who bought this item also bought” or “Frequently bought together” item lists.

Cross-sell other items that work well with the one being purchased to grow additional sales.

Trends will also reveal with an item is losing its appeal and help with business decisions to discontinue and/or pick up a new product. 

GENERATE MORE SALES

Close more sales through lead scoring. This is based on activity response to your campaigns, social marketing, dynamic content, text messaging and more.  As your list of interested customers grows, nurture campaigns create more demand for your offering.

BettaWerks marketing campaign management clearly reports who opened your emails, who downloaded your materials, who visited your web pages and more.

If you conduct A/B campaigns you can determine which offers have the greatest success.

Personalize web, email and other marketing messages based upon interests displayed toward specific products or services.

MULTI-TOUCH MARKET

Multi-Touch marketing using active and passive marketing such as email, text messaging, dynamic web content, assets and social media marketing will vastly improve your results.

This is why all our plans include all the Marketing Automation features. We believe that small companies with limited advertising budgets should still have the same marketing power as large conglomerates. Smaller companies need more help to compete in the marketplace….not less.